Units:4Study and application of primary and secondary marketing research through group work or local organizations. Activities include survey design and execution, data entry and analysis, report preparation and presentation. Division: Upper Division Requisites: Pre-requisite: (BA 340) AND either (MATH 104 or MATH 104I and BA 120) or (STAT 108 or STAT 108I). Permission to enroll: No Special Consent Required Grading mode: Optional Grade Basis Weekly: Seminar 4 hrs.