BA 448 - Consumer Behavior

Units: 4

Study of how organizations design and modify marketing strategies by understanding changing consumer lifestyles and attitudes in a multicultural world, and the resulting consumer behaviors in the global marketplace.
Division: Upper Division
Requisites: Pre-requisite: BA 340 with a grade of C- or higher.
Permission to enroll: No Special Consent Required
Grading mode: Mandatory Letter Grade
Weekly: Seminar 4 hrs.

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