2024-2025 Cal Poly Humboldt Catalog 
    
    Nov 17, 2024  
2024-2025 Cal Poly Humboldt Catalog
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BA 446 - Marketing Research

Units: 4
Study and application of primary and secondary marketing research through group work or local organizations. Activities include survey design and execution, data entry and analysis, report preparation and presentation.
Division: Upper Division
Requisites: Prerequisite: (BA 340 ) AND either (MATH 104  or MATH 104I  and BA 120 ) or (STAT 108  or STAT 108I ).
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Weekly: Seminar 4 hrs.
Possible Instruction Mode(s): In Person, Online

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