JMC 354 - Media Advertising

Units: 3

Examine the advertising profession and how it relates to social, ethical and behavioral contexts. Create advertising campaigns and explore creative development and account management. Course prepares students for careers in advertising, marketing, public relations and media.
Division: Upper Division
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Weekly: Lecture 3 hrs.
Possible Instruction Mode(s): In Person

Course Rotations Link | Class Schedule Search | Terminology | Textbooks