BA 445 - Marketing Communications

Units: 4

Comprehensive examination of marketing communications activity and its environment; topics discussed include targeting, positioning, objectives setting, budgeting, sales promotion, personal selling, advertising, and public relations.
Division: Upper Division
Requisites: Pre-requisite: BA 340 or equivalent.
Permission to enroll: No Special Consent Required
Grading mode: Mandatory Letter Grade
Weekly: Lecture 4 hrs.

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