BA 446 - Marketing Research

Units: 4

Study and application of primary and secondary marketing research through group work or local organizations. Activities include survey design and execution, data entry and analysis, report preparation and presentation.
Division: Upper Division
Requisites: Pre-requisite: (BA 340) AND either (MATH 104 or MATH 104I and BA 120) or (STAT 108 or STAT 108I).
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Weekly: Seminar 4 hrs.

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