BA 447 - E-Commerce / E-Marketing Strategy

Units: 4

Through interactive discussions, group activities and individual assignments, students will explore e-commerce and e-marketing concepts to understand how Internet has altered buying and selling of goods and services today.
Division: Upper Division
Requisites: Pre-requisite: BA 340 and sophomore standing or greater.
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Weekly: Lecture 4 hrs.

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