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Apr 25, 2024
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BA 448 - Consumer BehaviorUnits: 4
Study of how organizations design and modify marketing strategies by understanding changing consumer lifestyles and attitudes in a multicultural world, and the resulting consumer behaviors in the global marketplace. Division: Upper Division Requisites: Pre-requisite: BA 340 with a grade of C- or higher. Permission to enroll: No Special Consent Required Grading mode: Mandatory Letter Grade Weekly: Seminar 4 hrs.
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