JMC 323 - Public Relations

Units: 3

The history, theory, and practice of public relations in a broad range of organizations and institutions, its impact on publics, and its functions in society. The course includes legal and ethical issues, case problems, publicity techniques, and practice in the process of public relations program planning and management.
Division: Upper Division
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Sustainability: Sustainability Related
Weekly: Lecture 3 hrs.

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