BA 449 - Macromarketing

Units: 4

Examines the relationship between marketing and society. Topics include technology, ethics, materialism, globalization, sustainability. The course is multicultural and multidisciplinary.
Division: Upper Division
Requisites: Pre-requisite: BA 340 and junior standing or instructor approval.
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Weekly: Lecture 4 hrs.

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