2023-2024 Cal Poly Humboldt Catalog 
    
    Oct 07, 2024  
2023-2024 Cal Poly Humboldt Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.S.


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Our faculty are committed to providing students with opportunities for hands-on learning and collaborative, team-oriented projects.

Our goal is to educate students for lifelong learning. Our curriculum emphasizes critical thinking and communication skills stressing integration of business disciplines with concentrations in accounting, economics, finance, marketing, and new venture management.

Business students apply a wide-range of technical skills, including projects that develop their information research capability. Acquisition, analysis, and presentation of all types of data are skills emphasized in our program. Business majors can participate in student club activities, in community internships, and other special events that provide professional and practical opportunities.

High school students should follow preparation requirements for the CSU system. Community college students should take approved substitutes for lower division core courses. Community college courses may not be transferred to fulfill upper division core or concentration requirements. Consult your community college advisor or contact the School of Business if you have questions about transfer credit for business courses.  

Requirements for the Bachelor’s Degree


A bachelor’s degree requires a total of 120 units. Students must fulfill General Education & All-University Requirements , residency, unit, and GPA requirements as outlined in the Bachelor’s Degree Requirements . This major does not include a Graduation Writing Assessment Requirement (GWAR) certified course. Students must take a GWAR certified writing intensive course to fulfill the requirement. 

Requirements for the Major (63 Units)


Students must earn a minimum grade of C- in all required courses.



 

Marketing Concentration Courses (24 Units)


Complete the following concentration specific coursework to fulfill the requirements of the major. Check with the department office or with an advisor regarding the availability of concentration courses.

Program Learning Outcomes


Students completing the program will:

  1. Acquire relevant disciplinary knowledge appropriate to their program of study.
  2. Demonstrate knowledge of strategic sustainability issues.
  3. Demonstrate effective ethical and strategic decision making skills.
  4. Communicate business concepts in an effective and professional manner.

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