2023-2024 Cal Poly Humboldt Catalog 
    
    Mar 28, 2024  
2023-2024 Cal Poly Humboldt Catalog

Journalism, Public Relations Concentration, B.A.


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The Journalism major prepares students for careers in digital media production, news, public relations, radio, media research and analysis and related fields. As early as freshmen year, students get hands-on learning producing content for our award-winning student media outlets The LumberjackEl LeñadorOsprey magazine and KRFH radio station.

Our primary focus is on producing ethical media practitioners while teaching students how to think more critically about the media they consume and produce. Students learn ways to communicate information effectively and tell compelling stories across media technologies. They study the role of the media in society and learn how media industries shape culture and are affected by political and economic systems.

Our students graduate to become writers, reporters, editors, magazine executives, page designers, copy editors, photographers, radio show hosts, news anchors, directors, documentary producers, public relations representatives, advertising directors, sports information directors, sports writers, online editors, web designers, media entrepreneurs and more. 

Requirements for the Bachelor’s Degree


A bachelor’s degree requires a total of 120 units. Students must fulfill General Education & All-University Requirements , residency, unit, and GPA requirements as outlined in the Bachelor’s Degree Requirements . This major includes a Graduation Writing Assessment Requirement (GWAR) certified course.

Requirements for the Major (45 Units)




Core Courses (30 Units)

The following core courses are required for all journalism majors.

Lower Division Experiential Learning Courses


Complete 6 units (each course may be used once to meet this requirement.)

Upper Division Experiential Learning Courses


Complete 4 units (each course may be used once to meet this requirement).

 

Concentration Requirements (15 Units)


Upper Division Concentration Elective


Complete one of the following courses:

Upper Division Media Literacy Elective


Complete one of the following:

Program Learning Outcomes


Program Learning Outcomes identify what a student will learn or be able to do upon completion of their program.

  1. Demonstrate the ability to tell non-fiction stories using visual and audio tools and technologies.
  2. Understand how media profession­als, institutions, and industries produce and shape the news.
  3. Acquire the knowledge of ethical principles relat­ed to mass media and public relations.
  4. Demonstrate the ability to gather information from diverse sources, including data bases.
  5. Demonstrate the ability to write clearly in forms and styles appropriate for the communications profes­sions, audiences, and purposes they service.
  6. Demonstrate the ability to critically evaluate their own work and that of others for accuracy, fairness and clarity.
  7. Acquire the knowledge of media laws and First Amendment rights and limitations.

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