Business Administration, Marketing Concentration, B.S.

Our faculty are committed to providing students with opportunities for hands-on learning and collaborative, team-oriented projects.

Our goal is to educate students for lifelong learning. Our curriculum emphasizes critical thinking and communication skills stressing integration of business disciplines with concentrations in accounting, economics, finance, marketing, and new venture management.

Business students apply a wide-range of technical skills, including projects that develop their information research capability. Acquisition, analysis, and presentation of all types of data are skills emphasized in our program. Business majors can participate in student club activities, in community internships, and other special events that provide professional and practical opportunities.

High school students should follow preparation requirements for the CSU system. Community college students should take approved substitutes for lower division core courses. Community college courses may not be transferred to fulfill upper division core or concentration requirements. Consult your community college advisor or contact the School of Business if you have questions about transfer credit for business courses.

Requirements for the Bachelor’s Degree

A bachelor’s degree requires a total of 120 units. Students must fulfill General Education & All-University Requirements , residency, unit, and GPA requirements as outlined in the Bachelor’s Degree Requirements . This major does not include a Graduation Writing Assessment Requirement (GWAR) certified course. Students must take a GWAR certified writing intensive course to fulfill the requirement.

Major Academic Plan, Business Administration, Marketing Concentration, B.S.

Program MAPs represent recommended or possible pathways toward degree completion in four years (or two years for transfer students). Please see an advisor and use the DARS planner to create an education plan that is customized to meet your needs.

Business Administration, Marketing Concentration, B.S. MAP

Business Administration, Marketing Concentration, B.S. Transfer MAP

Requirements for the Major (77 Units)

Students must earn a minimum grade of C- in all required courses.

Core Courses (53 Units)

The following core courses are required for all business administration majors.

Lower Division

BA 210 - Legal Environment of Business Units: 4
BA 250 - Financial Accounting Units: 4
BA 252 - Management Accounting Units: 4
BA 295 - Business Data Skills for the AI Era Units: 4
ECON 202 - Principles of Microeconomics Units: 3
ECON 203 - Principles of Macroeconomics Units: 3

Upper Division

BA 304W - Organizational Behavior Units: 3
BA 315 - Artificial Intelligence and Information Systems in Business Units: 4
BA 322 - Business Analytics Units: 4
BA 340 - Principles of Marketing Units: 4
BA 360 - Principles of Finance Units: 4
BA 370 - Principles of Management Units: 4
BA 496 - Strategic Management Units: 4

Upper Division Electives (4 Units)

Take one of the following courses.

BA 480 - Selected Topics in Business Units: 1-4 (4 units required)
BA 482 - Internship Units: 1-4 (4 units required)
BA 497 - Business Sustainability Leadership Units: 4

Marketing Concentration Courses (24 Units)

Complete the following concentration specific coursework to fulfill the requirements of the major. Check with the department office or with an advisor regarding the availability of concentration courses.

BA 441 - Retailing and Services Marketing Units: 4
BA 445 - Marketing Communications Units: 4
BA 446 - Marketing Research Units: 4
BA 447 - E-Commerce / E-Marketing Strategy Units: 4
BA 448 - Consumer Behavior Units: 4
BA 449 - Macromarketing Units: 4

Program Learning Outcomes

Students completing the program will:

Demonstrate an understanding of equity, social justice, sustainability, and environmental awareness in business decisions.
Locate and evaluate information and apply it ethically and effectively to address business decisions.
Demonstrate effective analytical and critical thinking skills to make appropriate business decisions.
Communicate effectively with individuals, teams, and large groups, both orally and in writing.
Apply quantitative techniques to understand the major functional areas of business.