Business Administration, Marketing Concentration, B.S.

Concentration Courses (24 Units)

• BA 441 - Retailing & Services Marketing Units: 4
• BA 445 - Marketing Communications Units: 4
• BA 446 - Marketing Research Units: 4
• BA 447 - E-Commerce / E-Marketing Strategy Units: 4
• BA 448 - Consumer Behavior Units: 4
• BA 449 - Macromarketing Units: 4