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Apr 29, 2025
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BA 340 - Principles of MarketingUnits: 4
Domestic and international institutions, concepts, and management processes in marketing. Marketing research. Simulations, cases, exercises. Computer applications.
Division: Upper Division
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Weekly: Lecture 4 hrs.
Possible Instruction Mode(s): In Person, Hybrid, Online
Course Rotations Link | Class Schedule Search | Terminology | Textbooks
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