BA 441 - Retailing and Services Marketing

Units: 4

Following a case, discussion, and hands-on format, the course introduces students to retailing in a technology-rich environment and marketing from a service-dominant perspective.
Division: Upper Division
Requisites: Pre-requisite: BA 340 and sophomore standing or greater.
Permission to enroll: No Special Consent Required
Grading mode: Mandatory Letter Grade
Weekly: Lecture 4 hrs.

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