2022-2023 Cal Poly Humboldt Catalog 
    
    Mar 28, 2024  
2022-2023 Cal Poly Humboldt Catalog [ARCHIVED CATALOG]

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MBA 630 - Marketing Management for Shared Value

Units: 4

Traditional marketing no longer satisfies the dynamic needs of communities in the 21st century. In this hands-on course, we re-imagine marketing management through cutting edge perspectives on shared value creation.
Division: Graduate
Requisites: Pre-requisite: MBA 605 , MBA 610 , graduate standing.
Permission to enroll: No Special Consent Required
Grading mode: Optional Grade Basis
Weekly: Seminar 4 hrs.

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