2024-2025 Cal Poly Humboldt Catalog

Oct 31, 2025

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2024-2025 Cal Poly Humboldt Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.S. Transfer MAP

Year 1 - Semester 5 (15 Units)

Major (Core): BA 340 - Principles of Marketing Units: 4
Major (Core): BA 360 - Principles of Finance Units: 4
Major (Core): BA 370 - Principles of Management Units: 4
Upper Division GE Area B: Math & Science Units: 3

Year 1 - Semester 6 (15 Units)

Major (Core): BA 322 - Business Analytics Units: 4
Major (Concentration): BA 448 - Consumer Behavior Units: 4
American Institutions - U.S. and California Government Units: 3
Upper Division GE Area D: Social Sciences and Graduation Writing Assessment Requirement (GWAR) : Units: 3
Elective Units: 1-4

Year 2 - Semester 7 (15 Units)

American Institutions - U.S. History/Diversity and Common Ground: Domestic Units: 3
Major (Concentration): BA 446 - Marketing Research Units: 4
Major (Concentration): BA 447 - E-Commerce / E-Marketing Strategy Units: 4
Major (Concentration): BA 449 - Macromarketing Units: 4

Year 2 - Semester 8 (15 Units)

Major (Concentration): BA 441 - Retailing and Services Marketing Units: 4
Major (Concentration): BA 445 - Marketing Communications Units: 4
Major (Core): BA 496 - Strategic Management Units: 4
Upper Division GE Area C: Arts & Humanities /Diversity and Common Ground: Domestic or Non-Domestic Units: 3

Transfer Notes

Complete enough units to reach the total of 120 units required for the degree.
Complete two Diversity and Common Ground (DCG) courses, at least one course must have a domestic focus (DCG-domestic). Look for General Education courses that double-count for DCG.
Complete 9 units upper division General Education (3 units each areas B, C and D); and any lower division GE or American Institutions (US History and US/CA Government) courses not taken prior to transfer.
Complete the Graduation Writing Assessment Requirement (GWAR); some GWAR courses double-count for upper division General Education areas C and D.
See the Cal Poly Humboldt catalog for course descriptions as well as, major, general education, American Institutions, and Diversity & Common Ground requirements.
For more information regarding guaranteed transfer credit, see Associate Degrees for Transfer (ADT).
For more information regarding transfer credit, visit the Office of the Registrar.